A spokeswoman told me: "We don't have anything to share on this right now. Naturally, I asked United why it might be undergoing such a radical volte-face. Now, though, muttered rumors are sniffing that United will, gasp, retrofit some of its planes to return the seatback screens to their former perch. After all, United's Max 9 planes - I flew them a couple of times pre-pandemic and they weren't exactly comfortable - proudly forced passengers using their own technology to make their own entertainment. Even the one at the very back right next to the toilet. As The Points Guy reported, United is unveiling new, spiffily updated Boeing 737 Max 8 planes.Ī seatmap slipped onto United's site just last week - and soon disappeared - and what is it we see there? Why, the phrase: "Seatback on-demand and personal device entertainment."
I was taken aback, therefore, that United seems to have endured a change of heart. Airlines believe it saves them money and that's far more important to them than, say, earning the passionate loyalty of customers. United Airlines, one of the most important for Silicon Valley as it's the dominant carrier in the Bay Area, seemed firmly aligned with the idea of taking out seatback screens. Life will be perfect one day.)ĭelta, on the other hand, has pursued a strategy of seatback screens giving customers the freedom to use their devices for other things while watching their choice of horror, action or miserable documentary. One that causes perhaps some of the more severe friction is the seatback screen.Īmerican Airlines insists everyone should use their own device and stream content to their phones over a superb Wi-Fi connection. Some airlines, though, had already raced ahead with changes long before the pandemic began. Other than the mask, it all felt very normal. I confess I recently took my first cross-country business trip for a very long time and concluded that the changes were slight. Then again, Airbnb CEO Brian Chesky insists: "Business travel as we know it has changed forever." I know this because I just saw a headline in the Wall Street Journal that read: "Business travel is coming back." These are the best options for on-the-go business travelers.
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